GH Bass - Full Digital Suite

For GH Bass, I designed their full digital presence, including homepage website layouts, paid and organic social media, and email campaigns. I worked closely with a collection of images and videos provided by the client to complete weekly campaigns. Paid social involved trimming images into various ad sizes, adding text, and sometimes animating them. Organic social required resizing images for platform requirements, editing video clips, and creating image montages. For email campaigns, I built templates, used GH Bass’s existing ones, and collaborated with a copywriter to plan seasonal content. Twice a month, I refreshed the homepage with new layouts and images from their asset library. We saw an increase in CTR on ads while decreasing spend, an increase in social engagement, and an increase in page time for the website homepage.