Ember Digital Marketing

The sole proprietor of a newly founded LLC requested a logo and color guide for their new digital marketing company, Ember. The client and I had an intro call and discussed the company’s goals, services, and target clients. I asked about key words they would use to describe their brand and what they hoped to offer their clientele. From that conversation, I presented the client with a mood board and some general directions that we could take the project. Once a direction was chosen, I provided three primary logo designs and three colors pallets and presented them to the client. A final logo and pallet were chosen and I created an additional series of logo lock ups for use on web, social, and presentations.