Gen Z Retail Report

At MERGE, I was the sole designer on a project focused on Gen Z shopping habits, combining quantitative surveys with qualitative "diary" studies. I researched Gen Z design trends and pitched three concepts, moving forward with one that I executed across all deliverables. The project included a homepage featuring infographics, seven participant diary webpages, graphic packages for three press releases, a multi-week social media campaign on Instagram and LinkedIn, and a print piece for a live event where participants were interviewed.

This role highlighted my ability to take projects from concept to completion, managing a wide range of design elements across web, social media, and print. I ensured that all assets aligned with both research insights and our brand guidelines, creating a cohesive and engaging visual experience. See the full report HERE.